|The collaboration will see Ms Hoppen designing four new brassware collections and sanitaryware over the next twelve months to enrich the diversity of the Crosswater brand.According to Crosswater, Kelly Hoppen welcomes the opportunity to collaborate with a brand that has design, innovation and quality at its core. With key expansion plans in the pipeline, Crosswater says is delighted to bring the collection to the consumer market, offering retailers an authentic, ambassadorial collection of brassware and sanitaryware for their customers to fundamentally engage with.
Paul Caneparo, Sales Director at Crosswater said: “We are thrilled to be collaborating with Kelly. With her knowledge, design integrity and vision, our partnership underpins our unwavering commitment to offering innovative, design led quality products. We look forward to a strong and continued partnership championing standards in the sector”.
“Crosswater’s offering has always been synonymous with design excellence and I’m excited to be working with such a pioneering brand”, said Ms Hoppen. “The team are highly enthusiastic and I’m looking forward to the entire process”.
Four new ranges alongside the designer sanitaryware, is due to be rolled out in 2013 in two stages to consumers, retailers and the contract and specifiers market.