“The future starts now ” may sound like the title of a new Sci-Fi movie, but Grant Bliben (pictured), the managing director of Aquarooms,
is using this mantra with good
reason as he extols his vision for
the brand and its store.
The change of strategy came largely with the move of its showroom from Southgate. After being at the Hampden Square, Southgate showroom for over 25 years it was time to move, to a new showroom in Barnet with a high street position, easy parking and a large shop frontage.
Starting again with the latest in European products and using the manufacturers with the best back up and support.
So why a change in branding? “The market is split between different buyers now. There are those who will buy by price regardless of the quality or make, we will try to match prices with our price promise, so even the internet is not always the cheapest option, sometimes it’s cheaper locally.” The thrust of this strategy, as explained by Grant, is to openly reposition the Aquarooms brand locally more towards the “design installation and maintenance aspects of the business”.
But “Aquarooms is on a journey to get from being among the pack of Bathroom Showrooms to a place where we’re a business that leans towards firmly being a local bathroom specialist.” Grant declares. “The high level goal of the Aquarooms is to create a locally respected brand for its customers. A place where professional advice and help is given backed up by a team of professional general maintenance services.”
Grant the owner has over 30 years of plumbing experience, and aided by the conceptual designs of leading manufactures has brought in a completely new look showroom within the bathroom industry. Whether your room is bijou or spacious, there are settings to suit all
needs and life styles.
The Aquarooms studio has fully tiled shower trays and wet room floors, which have been produced using Elements, environmentally friendly waterproof structural foam. The unique properties of this product have enabled tiled curved shower walls, seats & decorative mosaic features to be incorporated into designs. Aquarooms still show over 22 fully tiled Bathroom settings with a large selection of accessories, mirrors and cabinets with the showroom emphasis on Design and Installation.
So how is the showroom changing? “The new showroom has been a great success for us, our focus is service 1st and retail 2nd. It’s our customers that are guiding the brand towards its new goals.” “Our main customer wants an experience there, to enjoy an
environment, that’s as much about inspiration, service and expertise as it is about price value and availability – We want to be a design partner with our customers.”
Grant, believes that this new approach sets them off in the right direction and it already seems to be having a positive effects on business in there new Showroom and its customer satisfaction scores go along with the theory. We’re proud of what we do and believe it’s
great value and we’re happy to have it compared in a valid way.
Aquarooms new approach is undeniably impressive. They offer differentiation from its nearest competitors, by raising the game on service and quality for their customers.